SGX NYC
Salon Grafix was a on old-school hairspray with a reliable formulation. The company has approached us with a task of rethinking their name, brand identity and packaging to make it more relevant for a modern-day consumer. We wanted to design packaging that would stand out on a busy shelf of a drugstore, but also seamlessly transition unto a shelfie of a millennial woman. The solution was minimal logo, playful bright textures and paired down typography. Imagery is courtesy of photographer duo Fiona y Eduardo.
b r a n d i n g | p a c k a g i n g d e s i g n
